You have an idea of what you want your brand to look like, feel like, what areas you want to focus on, and who you want to serve. You have a dream house in mind, but when you close your eyes it’s still a little blurry. It’s okay. We’ll help you design a blueprint for your brand and business that you can follow to create the masterpiece you have in mind.
Begin with the end in mind.
If you know where you’re going, there are many paths to get there. In this six week, guided challenge we explore the many facets of building a brand by determining key components. Daily prompts fold into weekly challenges to construct a meaningful plan for your brand so all that’s left is to build it.
Week 1: Who
Learn how to identify potential customers, disqualify leads who are not a good fit, and define where your customers spend their time.
Week 2: What
Outline the services or products you offer, describe how it adds value, and define the result they receive when they’re done.
Week 3: When
Pinpoint the exact moment your customer needs you and build a strategy of how to introduce your brand before that moment and stay top of mind for this crucial decision-making time.
Week 4: Where
Determine all the ways you can connect with your customers. Learn what standard conversion rates you could expect from each method so you can decide which strategies to test.
Week 5: Customer Journey
Outline your customer’s journey before, during, and after they purchase from you. Identify how they feel, how you make them feel, and how they’ll feel when they’re done.
Week 6: Strategy
We meet for 1:1 coaching to put it all together so you can move forward with building your dream brand! We’ll talk about what you need, what you don’t, and how to make big impact based on your current budget.
Key Takeaways
By the end of the six weeks, you will be able to fluently describe your target audience, how you can reach them, and how you want to make an impact on their needs. This will be your plan that will help define what your next steps are in building your brand and taking it to the next level. This is not just for new businesses. This time is for movers and makers looking to improve interactions with their customers and build their dream brand!