Marketing Trends to Watch in 2022

It’s No Secret That Marketing Trends Move Fast.  In 2021 alone we got a glimpse of just how quick marketing trends can change. Since the start of the pandemic, business owners have had to adapt to more digital marketing efforts now than ever before. ...

Calls to Action: How to Create Efficient CTAs

You’ve heard it before in sales, “You can’t expect to close a sale if you never ask for it”. The same concept applies to marketing. If you want your customers to take action, you have to ask them to take it. Writing the perfect call to action (CTA) can often make or...

Email Marketing 101: How to Connect with Customers

When it comes to marketing ROI for your business, email marketing is the queen bee. For every $1 spent, the average return is $42! Not only that, but when someone voluntarily shares their email address with you, they’re giving you permission to contact them directly....

Best Practices for Managing Your Google My Business Listing

You may be asking yourself, “Why should I list my business on Google?” That answer comes from knowing your target audience information. However, generally speaking, the majority of internet searches happen on Google—a whopping 70% of them! That equates to...