Logo & Identity Development

Memorable branding that builds over time.

You have a name, you have a business, you have ads. But how does your customer know you are you?

Your customer needs to recognize you every time they see your brand. Every touch and impression needs to make an impact. By developing a thoughtful brand identity you give your audience a lasting first impression and build from there.


A brand is a complex experience of many things. One of the first ways a brand is identified is through use of a logo and color palette, so we start there.


  • Mood Boards
  • Logo Development
  • Font Family Selections
  • Graphic Style
  • Icon Development


  • Graphic Design
  • Art Direction
  • Marketing Strategy
  • Photography*

The marketing adage known as the Rule of 7 tells us customers need to see and hear you seven times before they will buy. Your brand identity tells them it’s you.

Brand Identity Development

Our simple and straightforward approach to developing a brand identity guides you through the process of selecting a meaningful combination of marks, type, and color to build a strong foundation for your brand. We’ll edit ideas and create a focused approach to carry through your many touchpoints for your unique business. It is helpful to have completed our Brand Blueprint Bootcamp before beginning.

What you’ll receive:

  • Logo in digital format including full color, greyscale, black, and white options as vector and raster file formats
  • Color Palette including CMYK, RGB, and Hex color codes for print and digital use
  • Mood Board to help guide future design decisions
  • Identity Standards Guide
  • Logo file sharing guide

Estimated timeline: 3-5 weeks


Recommended Add-Ons:

  • Stationary Package
  • Business Cards
  • Email Signature
  • Social Media Starter
  • Google My Business Set-up
  • QR Code Management

Still in bootstrap mode? Ask about our mini logo development package and non-profit discounts.