You have a name, you have a business, you have ads. But how does your customer know you are you?
A distinct identity for your brand is essential to break through the noise in today’s marketplace. Over ten years ago Yankelovich, Inc. claimed the average modern person saw 5,000 ads per day! No doubt that number has gone up significantly as people spend more time online.
Your customer needs to recognize you every time they see your brand. Every touch and impression needs to make an impact. By developing a thoughtful brand identity you give your audience a lasting first impression and build from there.
The marketing adage known as the Rule of 7 tells us customers need to see and hear you seven times before they will buy. Your brand identity tells them it’s you.
A brand is a complex experience of many things. One of the first ways a brand is identified is through use of a logo and color palette, so we start there.
Brand Identity Development
Our simple and straightforward approach to developing a brand identity guides you through the process of selecting a meaningful combination of marks, type, and color to build a strong foundation for your brand. We’ll edit ideas and create a focused approach to carry through your many touchpoints for your unique business. It is helpful to have completed our Brand Blueprint Bootcamp before beginning.
What you’ll receive:
- Logo in digital format including full color, greyscale, black, and white options as vector and raster file formats
- Color Palette including CMYK, RGB, and Hex color codes for print and digital use
- Mood Board to help guide future design decisions
- Identity Standards Guide
- Logo file sharing guide
Estimated timeline: 3-5 weeks
- Stationary Package
- Business Cards
- Email Signature
- Social Media
Still in bootstrap mode? Ask about our semi-custom logo development and non-profit discounts.