CPG E-Commerce Marketing & Branding
Clout Coffee
In the fast-paced world of craft coffee, Clout Coffee sought to stand out in the consumer packaged goods (CPG) industry by bringing bold barrel aged flavors and a dynamic brand voice to the forefront. As a female-founded business with a passion for empowering coffee lovers, Clout Coffee aimed to expand its presence both on the shelves and online. When the time came to refine their packaging and elevate their social media storytelling, we were thrilled to be part of the process. Transparency is key, so it’s worth noting that Marie, owner of Neat + Nimble, is also a partner (Co-CEO & CMO) in Clout Coffee. This close connection allowed us to deeply understand their mission and contribute to a meaningful brand evolution.
Solutions
Strategy & Consulting
Social Media Management
SEO Keyword Research
Blog Articles
Email Marketing
Meta Advertising
Branding
Product Labels
Tablecloth
Rackcards
Services
- Graphic Design
- Copywriting
- Website Design
- Shopify Store Management
- Search Engine Optimization
- Print Collateral
- Merchandise Design
- Photography & Video Assets
- Content Creation
- Signage
- Planning & Strategy
Single Origin, Barrel Aged Coffee Beans for anyone who is ready to #PowerYourGrind
Storytelling Through Social Media
As a female-founded brand centered around empowerment and drive, their message was clear—Power Your Grind. Our goal was to amplify this message through strategic social media storytelling that not only resonated with their audience but also created lasting engagement.
We showcase the brand’s bold personality and highlight the journey. From behind-the-scenes peeks at coffee roasting to product origin stories, every post is crafted to reflect Clout Coffee’s dedication to quality and empowerment. Through a mix of compelling visuals, consistent messaging, and audience engagement, we turn their social platforms into an extension of the brand’s voice.
Streamlining Packaging & Production
Clout Coffee made a transition from 16oz to 12oz bags of coffee beans. The solution needed to not only be visually impactful but also cost-effective. We helped create a coffee bag label design that would work seamlessly for both 12oz and 4oz bags (another existing product line), allowing them to reduce waste and minimize their investment in materials.
Our approach was to design a label that fit multiple product sizes without compromising the bold, premium look that defines Clout Coffee. We crafted a flexible and cohesive design that could be used across different bag sizes while maintaining consistent branding. By optimizing the label dimensions and creating a scalable design, Clout Coffee was able to use one label for both their 12oz and 4oz packages—maximizing efficiency and minimizing waste. This streamlined solution not only helped save on printing and packaging costs but also supported their goal of being more materials conscious.
Call to Action
Ready to tell your story? Want to stand out on shelves or in-hand? We’re here to help.
Other Branding & Identity WORK
