Branding, Website, & Event Promotion

Hermann Whiskey Trail

In the heart of Mid-Missouri, a collection of local distilleries came together with help from the Hermann Trolley to offer a new kind of trail experience. The Hermann Whiskey Trail, a brand new event to the area, embarked on a spirited journey to increase awareness and draw visitors to the distilleries in the charming town of Hermann, renowned for its wineries and wine trail. We happily accepted the challenge of creating a standout brand in a spirits-filled tourism economy.


Brand Identity

Organic Online Presence

Online Ticket Sales Experience

Event Promotion

Strategy & Consulting


  • Graphic Design
  • Copywriting
  • Website Design
  • WordPress Development
  • Print Collateral
  • Merchandise Design
  • Photography & Video Assets
  • Social Media Management
  • Wayfinding Signage
  • Planning & Strategy

A New Way to Experience Hermann, Missouri

From Idea to Event

Sponsored by the Hermann Trolley, the event featured six esteemed whiskey stops, each contributing to the trail’s allure. The trail-blazing brands include:

  • Black Shire Distillery
  • Copper Mule Distillery
  • Fernweh Distilling Co.
  • Hermann Farm
  • Lionheart Whiskey Co.
  • Polly’s Still

The Hermann Whiskey Trail posed exciting possibilities but also unique challenges. The task was to transform the concept into a well-executed reality, captivating ticket holders and igniting a buzz throughout the community. Additionally, finding an effective way to sell tickets in advance proved to be a pivotal challenge.

Solutions + Impact

With a passionate commitment to making the inaugural event a success, Neat + Nimble harnessed its creative prowess to craft a captivating logo and a user-friendly website. The team designed passport-like business cards for ticket holders and ensured seamless communication among all stakeholders through facilitative meetings.

To expand reach and visibility, Neat + Nimble initiated and managed the event’s social media accounts, engaging audiences with compelling content and strategically partnering with for broader marketing impact. Click the icons below to see the progress or see updates:

Results + Next Steps

Through a collaborative effort the event promised an exhilarating experience for whiskey enthusiasts and adventure-seekers alike. Although the inaugural event may have started with minimal ticket sales, the Hermann Whiskey Trail showcased tremendous potential. With just a dozen posts, the Instagram account amassed 129 followers in 60 days, while the Facebook page attracted 345 followers, reaching over 12.5k users in June alone. The event unified the participating brands, and their enthusiasm for a second event has ignited a spark of possibility.

The success of the Hermann Whiskey Trail lays a solid foundation for future events and collaborations. Neat + Nimble is thrilled to continue nurturing this endeavor and is poised to empower businesses in hosting their own unique events, providing expert branding and startup marketing support.

Create Your Own Event or Festival

The Hermann Whiskey Trail served as a trailblazing testament to the power of collaboration and creative branding. Through strategic planning and dedicated efforts, the event laid the groundwork for an extraordinary journey ahead, building stronger connections between brands and delighting whiskey enthusiasts from far and wide.

If you have interest in developing a signature event or festival, contact us for an initial consultation!

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