1 Day Photoshoot with Models
- Graphic Design
- WordPress Development
- Art Direction
Total Branding Makeover
The in-house graphic designer had already developed a logo when we were brought in. We partnered with the in-house team to develop a plan for creating a brand asset library while crafting their new website. The new site would allow visitors to book through a link to a third-party booking site. We had the pleasure of working directly with two of the owners to shape their vision for the brand.
Full Day Photoshoot
The updated space called for brand new photos to showcase the dramatic makeover. We presented Brady Hotel with three expert local photographers and selected Keith Borgemeyer for the job. He accepted the challenge of a one-day sprint to acquire the full library of assets needed to complete the website build.
Brady Hotel sourced volunteer models and we sourced props to fit the look and feel. We needed to capture a highly localized community so we incorporated shopping bags with local retailer’s logos, wine bottles from long-standing vineyards, and even some maps and the local visitor’s guide.
Work the Plan
On the day of the photoshoot, we executed our planned shot list seamlessly. We got every shot plus found several opportunities for a few bonus images to help fill in the brand asset library for future use. Keith did an amazing job and Marie was on-site all day to art direct and assist with whatever was needed, including asking models to change outfits, making sure Keith got a lunch break and steaming to get the shower curtain just right. The Brady team showcased their expert hosting skills and had a delicious lunch prepared for the team too!
– Brady Hotel
More Than Beautiful
After launching the website, our team is performing updates as part of our WordPress care services. We ensure plugins and features stay up to date and functioning on the site. The team at Brady also has login and access to make edits if necessary in between regular maintenance. Analytics show their in-house marketing manager how the site and their other marketing is performing.