I frequently ask small business owners about their customer base, and it absolutely floors me how many cannot answer simple questions about the people who buy their services, stock, or inquire. Without this knowledge, it’s nearly impossible to craft effective...
As a business owner, your online accounts are a huge part of keeping things moving. They help you manage your brand, connect with customers, and maintain your marketing efforts, not to mention bookings, sales, and more. Having outdated or unnecessary connections...
As a business owner, media agency, or even as an individual creative, needing a constant output of content can feel overwhelming to say the least. You may wonder how on earth you are supposed to sustainably put your work, products, or services out into the world...
Family businesses are the heart of America and affect over half of the workforce. Eighty-seven percent of American businesses are family-owned or controlled, representing 54% of the U.S. GDP and 59% of employment according to Fortune. If you're one of the...
Optimizing your profiles for directory listings is absolutely crucial for boosting your online presence. In today's digital age, having a strong online presence is essential for attracting new customers and growing your business. What's one of the best ways to do...
In the whirlwind of daily life, unexpected sources often offer profound insights and lessons. Last night's Super Bowl LVIII clash between the Kansas City Chiefs and the San Francisco 49ers is a prime example. As I groggily stumbled through my morning routine, memories...
What’s the best way to categorize products for e-commerce? When starting a new e-commerce store, one of the crucial tasks is to establish an effective product categorization system. Categorizing your products correctly can greatly enhance the browsing experience for...
How to figure out what price to charge for your products Setting the right price for your online store can be a bit of a puzzle, especially when you're just starting out. Here are the top ten things to consider when establishing your product pricing. 1/ Crunch the...
SKU stands for Stock Keeping Unit. It’s a unique identifier to help stores keep track of inventory and variationas as well as properly fulfill and ship orders.
The ideal number of products in each category may vary depending on the nature of your business, the diversity of your product offerings, and the preferences of your target audience. However, here are some general guidelines to consider. 1. Avoid Overcrowding Having...
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