Books for Brand Inspiration

Whether you’re still in the dreaming stage or marching along beating your own brand drum, every business owner can use a little extra inspiration every now and again. Explore some new ideas, build your brand knowledge, and grow your business this new year. There are...
Privacy Policy Updates in 2023

Privacy Policy Updates in 2023

We are not attorneys, nor do we play them on TV. The following is not meant to be taken as legal advice. Please use this information as part of your own information gathering process. While the internet has been around for a generation, U.S. laws are still playing...

The 7 Principles of Design

We are surrounded by design. Whether we recognize it or not, we deal with design on a regular basis. From the cover of your favorite book to the labels sitting in your pantry. Everything you touch that is man-made has been designed. What constitutes good design?...

How to Create a Google Analytics Account

Google Analytics is available for free and all you need is a Google or Gmail account to sign up. The sign up process is quite simple, follow the step by step instructions below to create your Google Analytics account. Step 1: First you need to visit Google Analytics...

How to Increase Google Reviews for Your Business

Gathering reviews from your consumers has always been a beneficial exercise for business, but its importance has grown exponentially in recent years. Gone are the days when a well placed magazine ad or tv spot are enough on their own to build enough trust for a...

Lessons From Our First Hybrid Event

Hybrid events appear just when we think we’ve figured out this whole virtual event thing. Now comes the task of hosting a virtual and live audience, as well as figuring out how to engage both for a successful hybrid event.  Things do get a little more...

Marketing Trends to Watch in 2022

It’s No Secret That Marketing Trends Move Fast.  In 2021 alone we got a glimpse of just how quick marketing trends can change. Since the start of the pandemic, business owners have had to adapt to more digital marketing efforts now than ever before.  As trend...

Calls to Action: How to Create Efficient CTAs

You’ve heard it before in sales, “You can’t expect to close a sale if you never ask for it”. The same concept applies to marketing. If you want your customers to take action, you have to ask them to take it. Writing the perfect call to action (CTA) can often make or...