Branding Refinement
Partner for Better
We’ve long admired the incredible work Partner for Better does to support non-profits, empowering them to thrive and expand their impact. When the organization was ready to refine their brand identity moving into their next chapter, they turned to Neat + Nimble to bring their vision to life. By working together, we helped Partner for Better evolve their branding into something as impactful and inspiring as the work they do every day.
Solutions
Moodboard
Logo Refresh
Refined Brand Identity Guide
Services
- Brand Consultation
- Graphic Design
Inspired by Good
Partner for Better wanted their brand to reflect the same energy, passion, and authenticity that their team brings to every collaboration without losing all the recognition their existing logo and brand had already built up. So we took inspiration from Founder & Co-Conspirator Dr. Kasey Hammock, MPA’s vibrant personality and infused their refreshed brand with the core values of radical love, fun, and equity. The result? A brand that feels approachable and engaging, striking the perfect balance between a lively, less corporate aesthetic and the professionalism that non-profits can trust.
In the very tacticle sense, we kept the iconic looping arrow from their original logo and paired it with a new stylish serif font their target audience would love! Freshening up their color palette also helped liven up their brand identity.
Stylized Icons and Illustrations
Reflecting the same energy, passion, and authenticity that their team brings to every collaboration is expressed through not only their core values of radical love, fun, and equity, but also in the style and presentation of these details. The result? Icons that feels approachable and engaging, striking the perfect balance between a lively, less corporate aesthetic and the professionalism their target audience can trust.
Next Steps: Implementation
After collaborating on the brand refresh, the ever savvy founder Dr. Kasey Hammock had everything she needed to apply the new styles to their website and social media. The new look is dashing if we do say so ourselves!
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