Branding & Retail Design

Lionheart Whiskey Co.

In the heart of Mid-Missouri wine country, a new distillery opened a premium whiskey brand. Debuting two products at the same time as opening a tasting room, bottling facility, and retail shop was an immense undertaking. The owner had big ideas for renovating and restoring a 174+ year old space in the heart of the historic district. It was essential to create a unique and premium experience to stand out in a spirits-filled tourism economy. We happily accepted the challenge!


Brand Identity

Package Design

Organic Online Presence

Retail Experience

Event Promotion

Strategy & Consulting


  • Graphic Design
  • Copywriting
  • Label Design
  • Press Management
  • Website Design
  • WordPress Development
  • Print Collateral
  • Merchandise Design
  • Product Photography
  • Sub-brand Identity Development
  • Email Marketing
  • Wayfinding Signage
  • Planning & Strategy

“Courageously Bold, Yet Elegant”

The ability to take the showroom on the go and have a premium tradeshow setup is essential when creating brand awareness in the early years! A combination of highly versatile pieces that can be combined in a number of ways makes set-up easy no matter what size space is available.

Collateral and environmental elements were designed to transform the tasting flight into a premium tour experience. The look and feel of the tasting boards, glassware, and tour tokens needed to be instantly recognizable when guests shared their experience on social media. Brand icon elements were incorporated into the elements, all aligning with the motto crafted with the owner for the brand vibe—”Courageously bold, yet elegant.”

Printed collateral is still needed, even in today’s highly digital world. There, we said it! The local Visitor Information Center is stocked with rackcards to help tourists find their way, business cards are shared at networking events, and posters and flyers help notify passers-by of upcoming events.

Brand Your Business

Find out how much and how long during a free discovery call with our team.

Other Branding & Identity WORK

A stack of business cards sits with one card flipped and turned against a neutral background.
A stack of business cards sits with one card flipped and turned against a neutral background.