Ownership Transition & Ecommerce Website Development
Tiger Spirit
TigerSpirit is a long-standing Columbia, Missouri retail staple serving Mizzou students, alumni, and sports fans. When new owners Hannah and John Gandt stepped into leadership following John’s military retirement, they needed to protect brick-and-mortar momentum while launching a new ecommerce store to expand revenue opportunities.
We partnered with them to design and launch a scalable ecommerce website that aligned with their evolving brand and supported long-term growth.
Solutions
Square Website Development
Social Media Launch Campaign
Services
- Copywriting
- Website Development
- Graphic Design
- Social Media Graphics
- Social Media Reels
Ecommerce Website Development During Ownership Transition
Ownership transitions are delicate — especially for established retail brands.
Hannah and John knew launching an ecommerce store quickly was essential. Neither had experience building an online store, and they needed guidance to:
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Protect brand continuity
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Expand revenue through online sales
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Implement fulfillment workflows
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Learn the e-commerce platform they would manage long-term
This wasn’t just website development.
It was a strategic e-commerce expansion.
Our E-commerce Development Approach
Strategic Planning Before Development
Before building the e-commerce website, we clarified:
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How online sales would complement brick-and-mortar revenue
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Shipping and fulfillment workflows
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Inventory structure for scalable growth
Guided E-commerce Store Setup
Rather than building the online store in isolation, we worked alongside the Tiger Spirit team as they:
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Updated and structured product inventory
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Organized e-commerce categories for scalability
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Implemented backend connections
This collaborative ecommerce development approach ensured they understood the system they would be running — not just inheriting.
Brand-Aligned Website Design
We developed new content pages to introduce the new ownership story and formatted the e-commerce store pages to reflect their updated brand direction.
The result was a cohesive retail website that honored Tiger Spirit’s legacy while signaling forward momentum.
Results: A Scalable Ecommerce Store Ready for Growth
The new Tiger Spirit ecommerce website:
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Expanded revenue opportunities beyond in-store traffic
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Streamlined online order fulfillment
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Preserved local brand trust during transition
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Equipped new owners with confidence in their digital systems
We continue supporting their e-commerce growth as their online shopping experience evolves.
View the ecommerce store and shop TigerSpirit.com — proudly veteran-owned.
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