Online Presence & Social Proof
Black & Gold Auctions
Solutions
Strategy & Consultingy
Brand Identity
Retail Experience
QR Code Creation
Services
- Graphic Design
- Copywriting
- Print Collateral
- Planning & Strategy
- QR Code Mangement & Reporting
Recommendation No. 1: Modify the Logo
We don’t always suggest this, but there were a couple of things about the old logo we thought could be improved. Namely:
1/ Stop using an icon to replace a letter. It’s “cute”, but not as functional as it needs to be at distances or tiny sizes.
2/ Make the weight of the lettering consistent. The small caps looks a little odd with the “A” displaying at a thicker weight and at a lower baseline.
3/ Make the overall shape less lumpy and more self-contained. The negative space around a logo is just as important as the spacing and layout within the logo.
4/ Utilize negative space instead of using a white outline inconsistently.
5/ Use the updated tagline to educate potential customers about the frequency and location of the auctions.
BEFORE
AFTER
Recommendation No. 2:
Increase Google Reviews using an SOP
We know asking for Google Reviews can sometimes fall by the wayside while you’re busy running a business. Which is why we suggest creating a standard operating procedure to make it a consistent piece of your customer’s journey.
After implementing the review cards, Black & Gold Auctions has received 32 reviews (30 of which are 5 stars) on their Google Business Profile in 5 months. Prior to this change the same profile had only accumulated 17 reviews in six years. That’s a 188% growth in less than 5 months!
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