Marie Talks Live

Building a brand is much more than just creating a logo. Discover how a brand evolves over time and why it’s crucial to understand every aspect that shapes it. Explore the intricate components of a brand, from visual identity to reputation, advertising to experience. Understand how a brand can be all things to many people or one thing to all. Learn the metrics to measure the ROI of your branding efforts. By the end of this session, you’ll have the tools and insights to define and refine your brand in a way that resonates and delivers real value.

We’ll Cover:

• The Evolution of Brand Over Time
• Key Components of a Brand
• Understanding Visual Identity
• Reputation vs Representation
• Presence Across Channels
• All Things to Many vs. One Thing to All
• Measuring the ROI of Your Brand
• What to Do Next to Build and Refine Your Brand

Best Fits: Keynotes, Workshops, New Entrepreneurs, Chambers, Podcasts, Design, Trades, Service Based Businesses, Artists, Hospitality, Tourism

Learn strategies for enhancing loyalty and memorability for your brand. Building a memorable brand isn’t just about attracting customers—it’s about cultivating a loyal community that becomes your brand ambassadors. When your customers become your biggest fans, they’re not only loyal but eager to spread the word to their networks. Decipher how your brand resonates deeply with your customers to turn them into your most passionate advocates by mapping their journey with your brand.

We’ll Cover:

• Where customers find you
• First impressions
• How many hoops
• Reducing friction at key conversion points
• Building a relationship vs. executing a transaction
• Setting realistic expectations
• Ending on a high note
• Closing the loop

Best Fits: Chambers, Non-Profits, Hospitality, In-Person Retail, E-Commerce, Trades, Service-Based Businesses, Events, Musicians

Bringing your dreams to life requires persistance and focus. Learn how crafting a vision board increases your likelihood of reaching your goals from the artsy entrepreneur Marie Newell. See how her 2023 vision board sparked a retreat experience event. You’ll even have the opportunity to make your own vision board. No artsy experience necessary—we’ll have everything you need to tap into your creative side!

We’ll Cover:

• What a Vision Board Is
• Why vision boards work (the science)
• What’s needed to make a vision board
• How to update your vision board
• How often to make a vision board
• What to do when the vision doesn’t come true

Best Fits: Leadership, Team-Building, Non-Profits, Events, Entrepreneurs, Boards, Musicians, Artists, Managers, Married or Long-Term Partnerships, Youth, Woo-Woo Believers, Analytical Thinkers Needing to Loosen Up or Get Creative

In the dynamic world of business, success hinges on mastering the trifecta of cashflow, culture, and craft. Join entrepreneur Marie Newell as she breaks down how these three crucial elements interplay to drive sustainable growth and long-term success. Discover how building a strong community can amplify the impact of each C, making your business more resilient and adaptable. We’ll also explore the challenge of focusing on multiple areas at once and provide insights on where to direct your efforts at different stages. Plus, learn to recognize the signs that you’re already on the path to success in cashflow, culture, or craft. By the end of this session, attendees have a clear vision of key components needed to elevate their business and achieve their goals.

We’ll Cover:

• The Importance of Cashflow in Sustaining Business Growth
• How Culture Shapes Your Brand and Team Dynamics
• Craft: Perfecting Your Product or Service for Market Success
• Leveraging Community for Sustainable Strength
• Recognizing Red & Green Flag Indicators in Cashflow, Culture, and Craft
• Prioritizing Efforts: Where to Focus and When

Best Fits: Chambers, Economic Development, Entrepreneurs, Leadership, Youth, New Businesses, Finance, Design, Trades, Product, E-Commerce, Retail, Hospitality, Tourism, Side-Hustlers

In today’s digital age, your online reputation can make or break your business. Dive into proven strategies for securing those coveted 5-star reviews that drive customer trust and loyalty. Learn how to proactively manage your online presence, engage with your audience, and turn satisfied customers into your biggest advocates. We’ll cover the essential tactics for earning stellar reviews, from providing exceptional service to encouraging feedback at the right moments. Plus, discover the best practices for handling less-than-perfect reviews and turning them into opportunities for growth. By the end of this session, you’ll be equipped with actionable strategies to build and maintain a glowing online reputation.

We’ll Cover:

• The Power of Online Reputation in Today’s Market
• Strategies for Consistently Earning 5-Star Reviews
• Engaging with Customers to Encourage Positive Feedback
• Timing is Everything: When and How to Ask for Reviews
• Handling Negative Feedback with Grace and Turning It Around
• Building Long-Term Customer Loyalty Through Reputation Management

Best Fits: Services, Products, Events, Entrepreneurs, Tourism, Hospitality, Retail, Chambers, Economic Development, E-Commerce

Creating consistent and engaging social media content doesn’t have to be overwhelming. Learn tried-and-true methods for streamlining the content creation process, so you can focus on what matters most—growing your brand. Learn how to use tools like AirTable to organize your content calendar and draft posts efficiently, and discover the benefits of scheduling software like Buffer or Meta to automate your social media presence. Whether you’re managing one account or multiple, this session will equip you with practical strategies to simplify your workflow and maximize your impact online.

We’ll Cover:

• The Benefits of a Structured Content Calendar
• Using AirTable for Content Planning
• Simplifying Social Media Management with Scheduling Tools
• Testing Your Posting Schedule for Engagement & Reach Optimization
• Tips for Managing Multiple Accounts and Platforms Efficiently
• Trends vs Fads and When to Participate

Best Fits: Workshops, Entrepreneurs, Musicians, Artists, Married or Long-Term Partnerships, Youth, Chambers, Economic Development, E-Commerce, Retail, Hospitality, Tourism, Trades

Your foottraffic or online bookings start with getting found, and nothing is more critical than your Google Business Profile and other online directories. Explore the best practices for setting up, optimizing, and maintaining your business profiles to attract more customers and improve your search engine rankings. Learn how to leverage Google Business Profile to boost your visibility, manage reviews, and provide essential information that potential customers are searching for. We’ll also cover other key online directories and how to ensure your business is accurately represented across the web. By the end of this session, you’ll know how to create a cohesive and effective online presence that drives traffic and conversions.

We’ll Cover:

• Setting Up and Optimizing Your Google Business Profile
• Leveraging Online Directories to Improve Search Visibility
• Managing and Responding to Customer Reviews
• Ensuring Consistency Across All Online Directories
• Tracking and Analyzing Your Online Presence to Boost Results

Best Fits: Retail, E-Commerce, Hospitality, Trades, Events, Entrepreneurs, Workshops, Chambers, Economic Development, Localized