Brand Identity, Collateral, & Website Development
LIfe of Wellness Counseling
When Ashley Kopp, founder of Life of Wellness Counseling, was ready to turn her vision into reality, she knew just who to call. As a neighbor, friend, and passionate therapist, Ashley partnered with Neat + Nimble to launch her practice with a cohesive brand and marketing foundation.
Solutions
Logo Development and Brand Identity Guide
WordPress Website
Business Cards
Flyer
Email Signature
Brand Photography
Services
- Graphic Design
- Print/Press Management
- HTML Development
- Social Media Graphics
- Copywriting
- Digital Marketing
- WordPress Website Development
Branding: Developing Something New
When it came time to design the logo for Life of Wellness Counseling, Ashley initially envisioned a tree—something that symbolized growth, grounding, and transformation. We wanted her brand to stand out and feel as unique as the services she offers.
Together, we pivoted toward something more personal and intentional. Knowing Ashley’s focus on empowering women, we experimented with shapes that symbolized a person—a woman—at the heart of the design. To further emphasize resilience and strength, we incorporated a Celtic-inspired symbol, tying in its historic representation of interconnectedness and endurance. The final logo is a harmonious blend of these ideas: a symbol of strength, growth, and empowerment that feels entirely her own. It stands out in a saturated market while staying true to Ashley’s vision and the values of Life of Wellness Counseling.
Strengthening Connections Through Targeted Print Design
To help Ashley grow her therapy practice and build meaningful connections, we created printed materials that make a lasting impression. A thoughtfully designed flyer highlights her services and expertise, making it easy for referring doctors’ offices and community partners to share her information with those in need. Alongside professional business cards, these printed materials serve as tangible tools to expand her reach and establish trust within her existing network, helping her grow her client base while staying rooted in the relationships that matter most.
Digital Front Door: Website First Impressions
For Life of Wellness Counseling’s website, we wanted to create a digital home that was as welcoming, approachable, and professional as Ashley herself. Knowing that her website would often serve as the first point of contact for potential clients, we focused on building a user-friendly, informative, and visually appealing platform.
The website is built on WordPress, providing Ashley with a solid, customizable foundation that’s easy to update as her practice grows. We emphasized simplicity and clarity in the design to ensure visitors could find what they needed quickly—whether that was information about her services, answers to FAQs, or access to her patient portal.
The patient portal integration was a critical feature, allowing new and existing clients to schedule appointments directly online, streamlining the process for both Ashley and her clients. From the calming color palette to the thoughtful layout, every element of the site was designed with Ashley’s audience in mind—primarily women seeking therapy services in a space that feels safe, empowering, and supportive.
The result? A website that not only reflects Ashley’s brand but also provides a seamless and inviting experience for anyone seeking counseling services. It’s more than just a website—it’s a tool to help Ashley grow her practice and serve her clients with ease and professionalism.
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