20th Anniversary Motorcycle Shop Website Design

Honoring the Past, Celebrating the Present, & Looking to the Future

When it came time to plan for the big 2-0 anniversary celebration, Jan & Reine wanted a way to celebrate this milestone and refresh their look without losing the momentum they’ve built. For the 20th Anniversary logo for Chariots of Fire Customs, LLC, the goal wasn’t reinvention—it was acknowledgement. Over two decades, their brand has become instantly recognizable to customers near and far, from their bold logo displayed on their shop to the countless t-shirts, decals, and marketing materials bearing their name and brand.

The solution? A special anniversary edition of their logo that honors their legacy while grabbing fresh attention. The familiar crown remained as a symbol of their commitment to quality and custom craftsmanship, while a sleek ribbon element was added to highlight “20th Anniversary” and their founding year, “EST. 2005.” The original font—iconic and well-loved—stayed in place, ensuring brand continuity and recognition.

By opting for this limited-time update, Chariots of Fire Customs gets to celebrate their milestone in style without the unnecessary costs of updating signage and long-term branding. It’s a perfect example of how a thoughtful brand refresh can mark an important moment while keeping a business firmly on the road ahead.

Motorcycle Shop Website Design: A Fresh Look for 20 Years of Custom Builds

After a decade of serving riders with a trusted online presence, Chariots of Fire Customs, LLC was ready for a website overhaul that matched the energy and reputation they’ve built over 20 years. Their refreshed motorcycle shop website design puts the spotlight on their custom builds, service expertise, and upcoming events, offering a sleek and user-friendly experience for both loyal customers and new riders alike.

The new site features bold visuals, an easy-to-navigate layout, and updated functionality to make it simple for visitors to explore their services, check out past builds, and stay up-to-date on events like Lincoln County Bike Nights and their annual benefit show as well as showcase consignment motorcycles for sale. With mobile-friendly optimization and SEO enhancements, Chariots of Fire Customs, LLC now has a high-performance digital presence that keeps them rolling ahead—just like the bikes they build.

Keeping the Momentum Rolling All Year Long

A 20th anniversary is worth celebrating all year, and Chariots of Fire Customs does just that with a lineup of annual events that keep their community of riders engaged. To support these events and ensure a strong turnout, we created a range of marketing materials designed to grab attention and spread the word far and wide.

Event postcards highlighted key gatherings throughout the year, including Customer Appreciation Day, Blessing of the Bikes, Save the TaTas, Christmas in July, Fall Fest, and the season’s Lincoln County Bike Nights—each a staple in their community. A separate postcard was dedicated exclusively to the annual benefit motorcycle show, a fan-favorite event featuring extended live music, giveaways, and an exciting silent auction.

To maximize reach, we also designed a large-scale 24″ x 36″ event poster featuring sponsor ads, which was strategically distributed across the region to attract riders, motorcycle enthusiasts, and loyal supporters of the cause. These print materials played a crucial role in keeping Chariots of Fire Customs top-of-mind and top-of-market throughout their milestone year.