We’ve all witnessed FOMO on the internet.
You’re browsing through the new items that have just dropped on your favorite online store, and all of a sudden you run into a banner across the top of the page that screams, “Hurry! This sale ends in 30 minutes!”
So, what exactly do you do? You make sure to purchase the items in your cart as soon as possible to take advantage of the discount before it passes.
The longer someone thinks about whether or not to buy something, the more likely they are to talk themselves out of it. This is why effective marketing campaigns must create urgency.
Fear of missing out (FOMO) is a potent strategy to increase conversions and sales by making customers feel as if they’re going to miss out on or lose a wonderful opportunity.
Looking to boost the urgency in your marketing copy? Here are 4 tips that will help.
1/Set a Deadline to Create Urgency
If potential customers realize that there’s no rush to buy your goods or services, they’ll be less likely to make a speedy purchase. Afterall, there are many other products and distractions on the internet. If the product was not at the top of their mind to begin with, It’s possible that they will leave it in their cart, eventually forgetting about it all together.
By running your deals and offers for a limited time, you can incentivize people to take action, faster. Using a countdown timer on your website is an effective technique to generate time pressure. Show how many days, hours, and minutes viewers have to make a decision.
Take a look at how Shein uses a limited-time promotion to create urgency in their marketing copy. On several of their product pages, the online clothing store sensation emphasizes how quickly you must order something in order to receive a big discount. Customers may see how promptly they need to order an item in order to get it at a discount, down to the minute.
2/ Leverage Scarcity
The more scarce a product or service is, the greater the demand for it.
You can get consumers to hit the buy button before someone else does if you emphasize how rare your goods or services are.
One frequent technique to achieve this for ecommerce businesses is to indicate that you only have a particular amount of an item remaining in stock.
If you provide a service, you can apply the same idea by only accepting a set amount of clients each month, for example.
Amazon knows how to apply the heat when an item’s stock is running short.
Creating a sense of scarcity is another approach to increasing the demand for your goods or services.
3/Add Stronger Words to Your Copy
Strong ad text and a compelling call to action might mean the difference between a sale and a visitor leaving your site.
Try including some of the following phrases in your copy:
- Now.
- Hurry.
- This is a one-time offer.
- This is your last chance.
- It’s only a matter of time till it’s gone.
- Clearance.
- Today is the only day.
- There’s only so much time.
- Instant.
- Don’t let this opportunity pass you by.
If you’re feeling stuck choosing the right words, check out a cool tool we use called Coschedule. Coschedule is designed to help you brainstorm and build out stronger ad copy for your marketing campaigns.
4/Use Pain Points to Create Urgency
You won’t wait for a toothache or a headache to go away on its own if you have one. You will be forced to take urgent action due to the magnitude of the agony. This is true not only for physical pain, but also for psychological anguish. Check out this example from Columbia EDP:
Ready to Start Converting?
We hope this post was insightful for you, and we hope that you incorporate these strategies into your future copywriting. The more of them that you add, the more of a chance you’ll have at converting sales.
Need some extra help creating and implementing your copy? Let us help! Schedule a free, 1 hour consultation call with us to get your business where you want it to be.
But hurry….. This offer ends soon 😉