As a business owner, media agency, or even as an individual creative, needing a constant output of content can feel overwhelming to say the least. You may wonder how on earth you are supposed to sustainably put your work, products, or services out into the world without getting burned out.
The solution is a simple one, oftentimes overlooked in favor of social media calendars and a strategy that is almost more work than it is worth.
So, you may be wondering how to spend less time making social media posts.
Focus your energy on creating one long-form piece of content like a blog post or video, then break it down into short-form content for social media. When you focus on creating highly informative rich content, you create a high level of value that can be simplified into a multitude of other content pieces used across multiple marketing channels.
Shifting this content to cover a majority of your social media strategy is not only helpful for your own time management but it helps with your brand consistency and SEO rankings.
SEO Best Practices on Social Media
SEO strategy, the way that you optimize your ranking on search engines like Google, is not only something you can utilize in reference to your website ranking.
Contrary to what you may have learned, SEO is for more than just websites. That’s right… it works on social media platforms, too!
High-impact keywords, trending audios, and curated hashtags are a huge factor in making sure your social media posts are pushed out into the algorithms of your target audience.
Using keywords will help to cement your brand as an authority on your selected topics, allow new customers to find you within the vast expanse of the internet, and help to define what exactly your impact is.
Social Media SEO Tips:
- Add on-screen text to videos and story posts.
- Make sure that it relates to your topic of choice
- Closed captions are perfect for topics you’re narrating in the actual video too
- Include a few relevant and/or trending hashtags.
- Unlike in the past, too many hashtags can confuse the algorithm more than helping it, and may cause your post to get lost in the shuffle. Having 3-5 valuable hashtags can go a long way in cataloging your content.
- The more words that are the same across your caption, on-screen text, and voiceover, the better.
- Similar to the way that consistent keywords can help blog posts rank higher in search engines, keywords on social media can help boost your posts to the right audience.
- Use trending audio
- This one is still often overlooked, but using audio that is trending and/or has a title that relates to your caption, hashtags, or on-screen text can do wonders for a post that might have otherwise underperformed.
Batching Content on Different Social Media
Utilizing social media is perhaps one of the most important things you can do digitally to keep connecting with new clients and existing customers. The more traffic you can drive to your website, and eventually your business, from platforms like Instagram and TikTok, the less time and money you will have to spend on other avenues of outreach and advertising.
Social media can, of course, feel intimidating for those who are focused on utilizing it as a marketing technique, or overwhelmed by the noisy advice from so-called-experts who all seem to contradict each other.
Instead of looking at posting as something just to ‘have to keep up with,’ we encourage you to view it as a way to re-use existing content you have already worked hard to create for your audience.
The Big 3 Social Media Platforms
The big 3 platforms with the largest user base for organic marketing across industries are Instagram, TikTok, and Facebook.
Let’s look at a few ways you can create content to be used across all 3 of these platforms simultaneously, based on your other content.
- Create a short video (30 seconds to 1 minute) that utilizes a voiceover.
- Rewriting some of a blog post into a voiceover over a video of you creating can be an effective way to share an idea while engaging your viewers.
- Note: You can record the voiceover yourself or use a text-to-speech option.
- Rewriting some of a blog post into a voiceover over a video of you creating can be an effective way to share an idea while engaging your viewers.
- Post a photo carousel.
- Posting a series of your work, your products, or events you have hosted with a valuable caption can be an easy way to keep up your social media aesthetic while drawing upon some of the insight you have already shared on your website in the form of a caption and hashtags.
- Share a ‘Text Post’ with your audience.
- Break up a section of a relevant blog post and share a screenshot of it as a photo on your socials.
- Or, create a text post using brand assets (like font and color codes) and create shareable snippets of wisdom that your audience may send to friends, share on their stories, or bookmark for later.
If you’re ready to take your social media strategy to the next level, here is what we suggest.
Bonus: Don’t Overlook Chances to Showcase Your Portfolio
We’ve talked before about how a website is an invaluable platform to showcase your portfolio, from creative works to products or services.
Having a single page showing off your work, whatever it may be, provides a wonderful visual overview of what you do and what problems you solve.
So, why not utilize this on social media, too?
Some ideas for turning your online portfolio into social media posts:
- Make a compilation of your favorite visual work, top-selling products, or upcoming events and turn it into a quick TikTok or Instagram Reel.
- Pro-Tip: Keep that social media SEO in mind! Use a trending audio and on-screen text for best results.
- If you are an owner or even a freelancer whose image is tied directly to your brand, film a self-led interview and talk about your work.
- This could look like a ‘Get Ready With Me’ video where you talk about new projects or offerings. Clip some photos or videos of the things you’re telling your audience about, and watch your engagement skyrocket!
By personalizing the valuable information you are already sharing with potential clients and customers, you’ll cultivate the sense of investment your audience has in you.
Ready to Keep Developing Your Social Media Strategy?
Maintaining a consistent social media strategy requires dedication and planning. Using existing content you can transform for social media is a useful strategy to start with, but if you are looking to continue elevating your online presence, we are here for you!
Contact us today to plan a social strategy and let us manage your social media journey! Our team is dedicated to maximizing your online presence and ensuring that your social media efforts translate into tangible results.
TLDR: Discover how to transform your existing blog posts into social media-worthy content that helps to maintain the identity of your brand. Learn about how social media SEO can help push your content into your target audience’s hands. Follow for more business wisdom and reach out to Neat + Nimble to turn these lessons into actionable strategies for your brand’s success.
Meta description (160 characters): Discover how to turn your existing blog posts into social media-worthy content that helps to maintain the identity of your brand through video and static posts.