Brand Identity Development

Bazooka charlie’s Barber Co.

In the suburbs outside of Dallas and Fort Worth in northern Texas, there’s a men’s barbershop paying tribute to one of America’s WWII heroes. When the owner of this new business requested help developing a brand with as much personality as the hero’s story we gladly took on the challenge!


Brand Identity

Organic Online Presence

Retail Experience

Strategy & Consulting


  • Graphic Design
  • Copywriting
  • Website Design
  • WordPress Development
  • Print Collateral
  • Wayfinding Signage
  • Planning & Strategy

“It wasn’t about what you had,
but rather what you made happen.”

Since the brand is a namesake of a real person, it was important to both tell that story and craft our own. Using the client’s ideas for how he wanted his brand to be perceived, we word-smithed a compelling and intriguing story for the new barber shop.

Collateral and environmental elements were designed to transform the brick-and-mortar location with help from local service installers and local printers. The look and feel of each location’s commercial building is slightly different, however, the branding needed to be instantly recognizable. Brand icon elements were incorporated into the window display along with the motto we crafted to help tell Bazooka Charlie’s story—”It’s not what you have, but rather what you make happen.”

Printed collateral is still needed, even in today’s highly digital world. There, we said it! Passing out reminder appointment cards or having a small token someone can take with them and pass to a friend is a great way to get recurring and repeat business. These business cards are used by the entire staff of stylists and can be ordered in bulk. This decreases waste if there’s staff turnover or title changes as employees are granted leadership positions.

Brand Your Business

Find out how much and how long during a free discovery call with our team.

Other Branding & Identity WORK

Evolve Grass Roots Naturals business card is tucked under a twine wrapping a package. The back of the business card is seen under the packages.
A stack of business cards sits with one card flipped and turned against a neutral background.