Marketing Trends to Watch in 2022

Jan 12, 2022 | Blog

It’s No Secret That Marketing Trends Move Fast.

 In 2021 alone we got a glimpse of just how quick marketing trends can change. Since the start of the pandemic, business owners have had to adapt to more digital marketing efforts now than ever before. 

As trend observers ourselves, we understand that keeping up with the endless changes can feel overwhelming at times. You may not have the time to research what they are, let alone know which strategies you should adopt to stay on top. This year, our goal is to help business owners build cutting-edge and competitive marketing strategies for 2022. Our team at Neat + Nimble has compiled together a list of the top marketing trends we believe you should be incorporating into your 2022 marketing strategy.

1/Hybrid Events

The first marketing trend to take advantage of in 2022 would be the use of hybrid events. Hybrid events are events that combine both in-person and virtual experiences. This trend will be an essential part of the new normal in the events industry. Hosting a hybrid event is a great way to gather lead information. They are also a great accommodation for customers that are still uneasy with in-person interaction.

Get creative and see how you can get your audience involved in both an in-person and digital event setting. Need help planning your next event? Let our team coach you through the fundamentals of hosting a great hybrid event.

2/Video Content

You have seconds to capture a consumer’s attention. Keeping your customers engaged is essential, and video content does exactly that. In fact, in 2022, (Cisco) predicts that online videos will make up more than 82% of all consumer internet traffic. That’s 15 times higher than it was in 2017. Tiktok and Instagram report an average user time of ten hours per week in video consumption alone. Video content is entertaining and it keeps your audience engaged.

If you’re looking to improve your social media engagement this year, attend our Instagram Bootcamp coming up in February! In the bootcamp, we will give you more insight into video content. We will also teach you how to build and develop your Instagram strategy for continued growth and success in 2022!

3/Facebook Advertising

Another marketing trend that you should leverage in 2022, if you haven’t already, is Facebook Advertising. Google and Facebook are the two biggest players in online advertising. Unfortunately, after Apple’s app tracking update in 2021, businesses became wary of Facebook’s effectiveness. Are you wondering if Facebook ads are still worth investing your money and time into in 2022?

The answer to that is simply, yes! There are plenty of strategies that you can use to get around the app tracking update. You can create look-a-like audiences, target by location, and so much more. Facebook reaches 59% of the world’s social networking population. It’s the only social platform to reach more than half of all social media users. You don’t want to miss out on that kind of opportunity, simply for a lack of strategy. Struggling to choose an effective Facebook marketing plan for your business? Let us help you create an effective Facebook advertising strategy for 2022!

“So many firsts in my new business came from working with Marie. With Marie’s enthusiasm and milestone approach to a marketing campaign I was confident in hosting and marketing my first webinar that went off without a hitch and returned 155% ROI. Our second campaign was just as fabulous returning 175% ROI. Beyond campaigns Marie was instrumental in developing my email marketing and reviewing digital marketing results.”

Katie Swanson, Change Collaborative

4/Email Marketing 

Email Marketing has been around for a long time, but it will arguably become even more valuable in 2022. The global e-mail marketing market is projected to increase to $17.9 billion by 2027. Email marketing is an excellent way to stay in touch with leads as you move them down the sales funnel. On average, email generates $42 for every $1 spent.

Need help getting your email marketing strategy started? We’ve got you covered! Our team provides email marketing management services to help you nurture and convert leads and maintain your current and past customers. 

There You Have it!

You’re all up to speed with marketing trends…at least for now. Don’t fret – as long as you continue to adapt in today’s digital era, your business will never fall far behind. If you have any questions about how your business can further improve its marketing strategy, schedule some time with us! Our team is ready and willing to help your business meet and exceed its 2022 goals and expectations. You can book a call with us now, or sign up for our newsletter!

Here’s to another successful year in the books!

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