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Google Analytics is available for free and all you need is a Google or Gmail account to sign up. The sign up process is quite simple, follow the step by step instructions below to create your Google Analytics account. Step 1: First you need to visit Google Analytics...

Gathering reviews from your consumers has always been a beneficial exercise for business, but its importance has grown exponentially in recent years. Gone are the days when a well placed magazine ad or tv spot are enough on their own to build enough trust for a...

Hybrid events appear just when we think we've figured out this whole virtual event thing. Now comes the task of hosting a virtual and live audience, as well as figuring out how to engage both for a successful hybrid event.  Things do get a little more difficult....

It's No Secret That Marketing Trends Move Fast.  In 2021 alone we got a glimpse of just how quick marketing trends can change. Since the start of the pandemic, business owners have had to adapt to more digital marketing efforts now than ever before.  As trend...

You’ve heard it before in sales, “You can’t expect to close a sale if you never ask for it”. The same concept applies to marketing. If you want your customers to take action, you have to ask them to take it. Writing the perfect call to action (CTA) can often make or...

We've all witnessed FOMO on the internet. You're browsing through the new items that have just dropped on your favorite online store, and all of a sudden you run into a banner across the top of the page that screams, "Hurry! This sale ends in 30 minutes!” So, what...